01 · The Paraxanthine Protocol
Skip to the part that works.
Your liver spends hours turning coffee into paraxanthine. We just hand it to you. 200 mg per full serve, stacked with five more actives — every milligram printed. Made in Australia.
02 · The caffeine problem
You take the whole molecule to get one part of it.
Drink a coffee and your liver goes to work. Between 70 and 80 percent of that caffeine comes out the other side as paraxanthine — the part doing the heavy lifting on alertness. The rest becomes theobromine and theophylline. Pack A Punch starts at paraxanthine.
Coffee & energy drinks
The whole molecule — all three metabolites, and a wait while your liver sorts them out.
Whole molecule · liver conversion · two extra metabolites
- A conversion step you have to wait through
- Two metabolites you didn't ask for
- Often 30 g+ of added sugar
- Fixed dose, cup by cup or can by can
Paraxanthine, direct
Caffeine's dominant metabolite, delivered without the conversion step.
No conversion step · 200 mg per full serve
- Most people notice it in 20–30 minutes
- Built for a smooth arc, not a spike
- No caffeine, no added sugar
- Five more actives, every dose printed
Curves are illustrative only and do not represent measured data.
03 · The Paraxanthine protocol
One molecule. No conversion step.
Paraxanthine is what your liver is working toward for hours after every coffee. We deliver it directly — it arrives as paraxanthine.
Fast onset
Paraxanthine absorbs quickly — most people notice it inside 20–30 minutes.
Built for a smooth arc
Formulated for a clean rise into hours of level attention, rather than a spike.
Not caffeine
A different molecule with a different profile. In one small trial, fewer jitter-type effects were reported than with caffeine.
Shorter half-life
Paraxanthine's average half-life is around 3 hours, compared with roughly 4 for caffeine.
04 · The stack
Six actives. Every dose printed.
No proprietary blends. No 'energy matrix'. No rounding down and hoping you don't check. Here's the whole formula, in milligrams.
Paraxanthine
The heroCaffeine's dominant metabolite, delivered directly. Works on the adenosine pathway — the same fatigue-signal system caffeine acts on — without theobromine or theophylline along for the ride.
GeniusPure® Alpha GPC
Choline sourceA choline source standardised to 99% purity, so the dose is almost entirely active compound. Choline is the raw material your body builds acetylcholine from.
Citicoline
Second pathwaySupplies choline and cytidine, which converts to uridine — a component of neuronal membranes. Two routes rather than one.
Acetyl-L-Tyrosine
Catecholamine precursorThe acetylated form of tyrosine — the amino acid your body builds dopamine and noradrenaline from. Tyrosine gets drawn down under sustained load.
Huperzine A
From Chinese club mossDerived from Huperzia serrata. Included at 100 mcg alongside the two choline sources. Don't stack Pack A Punch with other Huperzine A products.
Electroprime®
ElectrolytesSodium, potassium, magnesium. You're mixing this into 300 ml of water anyway, and hydration is the floor everything else stands on.
200 mg paraxanthine plus a 1.05 g nootropic stack and 500 mg electrolytes, per full 25 ml serve. A half serve is half of each.
Open the full ingredient breakdown →05 · Choose your flavour
Three flavours. One mission.
Every bottle carries the same stack. Pick the flavour that matches your wavelength.
Creamin' Soda
Tastes exactly like the creaming soda from the corner shop fridge — smooth, sweet, nostalgic. This one just has a job to do.
Watermelon Mojito
Sour-lolly watermelon with a fresh mojito twist. Childhood summers, with somewhere to be.
Lemon Lime Spritz
Crisp, clean citrus spritz — not too sweet, never sour. Refreshment with intent.
06 · Side by side
Not all energy is equal.
How Pack A Punch compares to the energy options you already know.
| Pack A Punch | Coffee | Energy drinks | Pre-workout | |
|---|---|---|---|---|
| Primary active | Paraxanthine | Caffeine | Caffeine + sugar | Caffeine + beta-alanine |
| Conversion needed | ✓ None | Liver, ~4 hrs | Liver, ~4 hrs | Liver, ~4 hrs |
| Jitter-type effects | Fewer reported than caffeine in one small trial* | Common | Common | Tingles (beta-alanine) |
| Nootropic actives | ✓ 5, every dose printed | — | — | Varies, often blended |
| Added sugar | ✓ Zero | Optional | ✕ Often 30 g+ | Varies |
| Cost per half-serve | ≈ $1.88 | $4–$6 | $4–$7 | $2–$4 |
| Dosing control | ✓ 12.5 ml or 25 ml | Cup-by-cup | Fixed can | Scoop |
*Yoo et al., J Int Soc Sports Nutr 2024 — 12 trained runners, 200 mg paraxanthine vs 200 mg caffeine. Industry-funded and preliminary. Comparisons reflect typical retail products at the time of writing. Always check the label.
07 · The protocol
Three steps. Zero excuses.
The simplest energy ritual in your kitchen — 20 seconds, start to finish.
Shake
It's a concentrate — it settles. Shake before every use.
Pour
Half capful (12.5 ml) to start. Full capful (25 ml) once you know how you respond.
Mix
Into 300 ml of cold water.
08 · Field reports
People are switching.
Reviews from verified purchasers. Individual results vary — reviews describe personal experience and are not a guarantee of results.
★★★★★✓ Verified purchaser“This is the best 'energy' type drink for both focused work and exercise. It's like having a coffee or an energy drink minus the BS. I haven't bought an energy drink since.”
★★★★★✓ Verified purchaser“I work a 9 to 5 and go to pilates at night. I like that I control the dose — half a capful on a normal day, a full one when I need it. The Creamin' Soda is also yum.”
★★★★★✓ Verified purchaser“The Watermelon Mojito is legitimately delicious. And the wear-off is smooth — I don't really notice it happen.”
Individual results vary. Reviews describe personal experience and are not a guarantee of results. Reviews are published from customers we can match to an order.
10 · Built on research
Science first. Hype never.
Paraxanthine is one of the more interesting molecules in performance research — and the human evidence is still early. We publish exactly what's in every serve, and exactly what the studies do and don't show.
11 · The starter stack
Build your stack. Save 15%.
One of each flavour — Creamin' Soda, Watermelon Mojito, Lemon Lime Spritz. Try them all and find out which one lands hardest for you.
- 3 × 500 ml bottles — one of each flavour
- 120 half-serves or 60 full serves in total
- Free shipping across Australia
Small-batch runs — when a batch sells out, it's gone until the next one.
